Search Engine Optimization (SEO) Basics

SEO stands for search engine optimization—it is the way toward making your site and every one of its website pages simpler for your clients to discover on web index results pages (SERPs). Your business will rank for a keyword and effective SEO means to make your site rank as high as could reasonably be expected (at any rate the primary page of the SERPs) for said keyword.

This procedure can be confounded and included, yet there are fundamental things you can do right currently to make your site rank higher for your particular keyword. This applies in case youre a start-up, a private company, or even a Fortune 500 organization.

Targeting Your Keyword

The first step of SEO is really to determine what it is actually optimizing for. This means find the terms which people are searching for also known as keywords.

This means that you want to rank your site in Google.

There are few factors which help us to determine the keywords:

Search Volume:

How many people are searching for a given word? For a certain word if more people are searching then you can achieve the bigger audience. Therefore always choose those keywords which are more relevant to the specific topic.

Relevance:

Always use those keywords which are more relevant to your topic. Using of irrelevant terms in your search is the wastage of time. You cannot get any fruitful results by using irrelevant terms.

Competition:

For SEO this means understanding the relative competitor terms. You have to understand such terms which are important for writing keywords

First you who are your prospective customers and what they are looking for?

From there you want to understand the thing like:

• What types of thing they interested in?
• What are their problems?
• What type of languages they use?

You should take the list of those certain things and make a list of the keywords. This will give the increase of your site in the search engine as relevant terms are covered by your keywords.

Website Optimization

Once you have the list of your keywords they next step is to target your keywords in your website’s content. By this you have a perfectly optimized page. This will be helpful to achieve the SEO targets.

Title Tags:

While Google is attempting to all the more likely comprehend the genuine significance of a page and de-underscoring (and notwithstanding rebuffing) forceful and manipulative utilization of keywords, including the term (and related terms) that you need to rank for in your pages is as yet important. Also, the absolute most significant spot you can put your keywords is your pages title tag.

The length of title tag is 50-60 characters. The title tag helps a searcher what he is searching for and the result of his search.

Meta Descriptions:

As we see that as title tag is efficient for your search listing headline, the meta description (another meta HTML element that can be updated in your site’s code, but is not seen on your actual page) is effectively your site’s additional ad copy.

Body Content:

The genuine content of your page is also very important as this will show the actual items of your website. The content of a page should be readable and appropriate for a user so that he can easily understand it. The main features of body content are:

• It should be unique and appropriate.
• Engagement of the content as per the user.
• It should be sharable.

Internal Linking

Information architecture of a site refers how you organize your pages on website. They way in which you organize your pages and interlinking between them impact your site’s content. If the internal linking of your site pages is unique and strong this gives a strong impact to your website and give a higher rank in SEO. Internal links of the webpages play an important role for SEO. If the information on pages is not internally linked with each other, then this will not impact in searching of any content.

Content Marketing and Link Building

As we see that if we publish any content on our website, then how can other people come to know about our content? This could be done by Content Marketing and Link Building.

First we have to understand these terms and after this we learn how to do apply these things in our site’s SEO:

Content Marketing:

It refers to create and share the website’s content (as blogs, articles, inforgraphics, videos) to different sites so that people come to know about your site’s content and understand how it is helpful for them.

Link Building:

means link your website with others by creating blogs or testimonials as per the user’s need. This will give a surprising result for the SEO of your website.

For content marketing you should keep certain things in your mind:

• Write a high quality unique content.
• Understand your industry and what the industry want from your site.
• User oriented content.
• Prepare easy and understandable content.
• Update the content according to user’s prospect.
• Create Expert level content.
• Use videos and images to your content.
• Link your content to your competitors.

Technical Compatibility

There are certain technical points which always keep in your mind when you are writing your site’s content.

Page Speed:

Always write useful and precise content to your website. Never add the videos which are too long which can occupy more space on your page this effect your site’s page speed. Use Google tool for page speed issues.

Mobile Friendliness:

If your site is too heavy and is not friendly with mobile this will affect the speed of your site on mobile. This is also a major issue for your site’s speed. Therefore always use that content which is according to your mobile need.

Broken Link Building

• Every website suffers from broken links.
• Each website is a collection of many webpages. These pages linked with one another. Sometime when a site does not have any information on a page then a user gets a 404 error on that page. This is called as a broken link.
• This not only gives a poor user experience but also makes it difficult for search engines to efficiently crawl and index websites.
• Broken link building is the process to overcome this problem.
• This technique involves finding broken links identifying the content associated with it and replaces their broken link with a valid link.

Conclusion

Above are the few tactics for SEO basics, by using these you can develop an optimally managed website? You can get a higher rank in search engine by using the above procedures. This topic is helpful for new developers who want to rank his website in a search engine.